The relationship between a designer and a client should be one of mutual respect and collaboration. Unfortunately, this doesn’t always happen. Rather than be sad or angry about being disrespected multiple times over or dealing with clients from hell, we decided to readdress our process and how we determine who we work with and why. So we ask ourselves a few more questions. Do we believe in your brand, message, stance? Do we feel you’re looking to collaborate or for production artists? Do we feel respected?
By no means is this asked just once. It has to be revisited throughout the project. Why? To save ourselves from headaches and protect ourselves from sending strongly worded emails at 11:30pm :-)
Ahhh. Little lessons.